If anyone want to "check out the competition" Amazon has just released "Kindle for the PC" Free download at: www.amazon.com/KindleForPC I installed it in about a minute, given that I already have an Amazon account I was "up and running" in less than a minute. Unlike the "hardware" versions of Kindle, there seems to be no way to import files other than directly from Amazon. Other than that, it seems like a very decent reader, but no better or perhaps worse than what they were already offering via Mobipocket. Except the new version is integrated with the Amazon online store, and the Mobipocket version isn't. Downloads are extremely fast. Also B&N has a competing hardware reader called "Nook" showing up in their stores end of this month. It includes Wi-Fi which the Kindles do not, and of course ties you to the other big book vendor. I tried reading from my PC using KindleForPC, but somehow, personally, I have no interest in seriously reading from anything that doesn't have more-or-less a book-like look and feel, such as a Kindle, or Sony Reader, or Nook for example.