This is just FYI. I figured that this audience might be interested in following the ongoing ebook reader price wars. Kindle was recently dropped to $179 to match the nook pricing. And lower prices from other readers are on their way soon.

The following from

http://is.gd/cZjtm

or if you prefer longer links

http://www.prnewswire.com/news-releases/borders-offers-best-ereader-values-on-market--company-bundles-20-gift-card-with-purchase-of-kobo-ereader-96888864.html

"ANN ARBOR, Mich., June 22 /PRNewswire/ -- Borders Group, Inc. (NYSE: BGP) today announced that the Kobo eReader will now be bundled with a $20 Borders gift card, and double Borders Bucks that can be used towards a future Borders purchase. At $149.99 the Kobo is among the lowest priced eReaders available, and bundled with the gift card, delivers the best eBooks value available today."

"
According to consumer research conducted by the Boston Consulting Group, high prices continue to be a barrier to eReader adoption, despite significant interest in purchasing over the next few years. The same research has identified the consumer sweet spot for eReader cost between $100 and $150. The Kobo eReader ($149), which also comes with 100 free titles, and the Libre eBook Reader Pro ($119) both fall within this sweet spot, positioning Borders for strong consumer adoption and market penetration."