This is just FYI. I figured that this audience might be interested in
following the ongoing ebook reader price wars. Kindle was recently
dropped to $179 to match the nook pricing. And lower prices from other
readers are on their way soon.
The following from
http://is.gd/cZjtm
or if you prefer longer links
http://www.prnewswire.com/news-releases/borders-offers-best-ereader-values-on-market--company-bundles-20-gift-card-with-purchase-of-kobo-ereader-96888864.html
"ANN
ARBOR, Mich., June
22 /PRNewswire/ --
Borders Group, Inc. (NYSE: BGP)
today announced that the Kobo eReader will now be bundled with a $20 Borders gift card, and double
Borders Bucks that can be used towards a future Borders purchase. At $149.99 the Kobo is among the lowest
priced eReaders available, and bundled with the gift card, delivers the
best eBooks value available today."
"According
to consumer research conducted by the Boston Consulting Group, high
prices continue to be a barrier to eReader adoption, despite
significant interest in purchasing over the next few years. The same
research has identified the consumer sweet spot for eReader cost between $100 and $150.
The Kobo eReader ($149),
which also comes with 100 free titles, and the Libre eBook Reader Pro ($119) both fall within this sweet
spot, positioning Borders for strong consumer adoption and market
penetration."