Gutvol-d is hardly made up of computers nerds!
Sorry, I meant Gutvol-d is made up of "computer nerds" compared to the "average e-book reader" who doesn't know what a txt file is, nor ascii, nor utf-8, nor Unicode, nor EPUB, nor Mobi, nor AZW, nor even HTML. "The average e-book readers" probably know how to fire up a web browser, and navigate web pages, they may even know that this is the "internet." They probably don't know it's called a web browser, they might call it Firefox, or Internet Explorer, or Chrome. They probably know how to read email, and the basics of how to run (sorry) Microsoft Word and maybe even Excel. They may have discovered the "Word Wrap" option, and they might know how to resize windows. They might know how to use the left button on their mouse, but probably not the right one. They probably can't successfully do a "double click" and don't understand why sometimes "things work" and sometimes they don't. They certainly don't know where to find a piece of "Word Unwrap" software and if they were told to get one they would (quite-rightly) feel insulted. If they own an e-book reader they may have figured out what the hard buttons on the design do. They probably have no idea how to do a "three finger reset" on the device when it crashes. They probably don't know the different menus on the device, nor do they care. They may have figured out successfully how to buy and download a book from the manufacturer of their e-book device. They *might* be able to download a "free" book from a different location if you give them (literally) a button by button exact account of what they need to push to make it happen. They probably don't understand that the "magic" that causes a doc file to open in Word and an excel file to open in Excel is due to different file formats and file extensions, nor do they understand that they can change these associations in the OS.... etc.