press release says:
>   CUPERTINO, California—May 3, 2010—Apple® today
>   announced that it sold its one millionth iPad™ on Friday,
>   just 28 days after its introduction on April 3. iPad users have
>   already downloaded over 12 million apps from the App Store
>   and over 1.5 million ebooks from the new iBookstore. 
>   “One million iPads in 28 days—that’s less than half of the
>   74 days it took to achieve this milestone with iPhone,”
>   said Steve Jobs, Apple’s CEO. “Demand continues to
>   exceed supply and we’re working hard to get this
>   magical product into the hands of even more customers.

they're selling like hotcakes.

twice as fast as the iphone, which -- if i remember correctly --
was widely acknowledged as quite a phenomenon at the time...

and this weekend, the g3 models came out, so apple stores
had many people (who'd been waiting for it) standing in line.

maybe apple _does_ need to do a little market research, so they
woulda discovered the remarkable latent demand for this niche.


it continues:
>   iPad allows users to connect with their apps and content
>   in a more intimate, intuitive and fun way than ever before.
>   Users can browse the web, read and send email, enjoy and
>   share photos, watch HD videos, listen to music, play games,
>   read ebooks and much more

see where e-books come in, priority-wise?


>   http://www.apple.com/pr/library/2010/05/03ipad.html

-bowerbird