...this credible competitor is a breath of fresh air...
Competition is a good thing. PG users can and do disagree about which reader device is best for them and their needs. PG users have benefitted from the increasingly inexpensive variety of options for reading PG books, and competition is driving even Amazon to acknowledge the existence of free PG books to its customers -- because in part the ability to freely download and read PG books directly from a Kindle is an advantage Kindle has over many of its competitors. Free books in turn win because "free" has a built-in unique competitive advantage! Hopefully, anti-competitive behavior will prove to be auto-self-destructive. The "fun" part of all this is that to be effective PG has to be willing to meet PG users "where they want to read" which ever-increasingly means the need for useful and effective implementations of ePub and Mobi books, an area where even a casual inspection of PG offerings will display that PG continues to frequently fail.