there's a reason it's cheap. they're unloading the stuff...

Well yah, but it's a "book" - I don't always feel compelled to buy paper books with the newest cover on them either. Actually, I've run into a bunch of people who are interested in ebooks in order to *reduce* the price of their book buying habits. Student on a budget, for example. Also, I or other PG devs might get one just so we have an ePub based eReader as well as MOBI-based ones. But then I might be tempted to spend the extra $40 to get wifi, or the extra money to get a Sony Reader, or a Nook. .it shows the marketeers are getting their pricing right if one can't figure out what to buy.