Having played with a KFire for a day now, my first impressions are: Don't feel compelled to immediately run out and buy one. Best comparison is between KFire and B&N Color Nook. If you are B&N-centric maybe go Nook -- although I've had uniformly bad experiences when I've tried Nooks. If you want an iPad, go get one, the KFire is *not* a competitor to iPad. iPad is a *plausible* netbook replacement, KFire is not. KFire does do what they claimed it would, more or less. "Free" movies are fun (for people already paying the $79/year Prime "free shipping" option) More fonts for reading, a more competent reading app than iPad. We will have to see if ebook writers are allowed to select fonts as opposed to iPad where the ebook writer can't. KFire looks to be more "locked down" compared to previous Kindles. Previously I thought that Amazon was doing a fair job of trading off "free access" compared to "buy everything from Amazon." Now it's too locked down to Amazon for my taste -- not to imply I don't also have that complaint about the iPad (and everything else Apple makes.) You can still download and read free ebooks directly off the internet directly from the Kindle to/from PG among other sites -- but now it requires, at least right now, an ugly workaround to make this work. KFire *might* represent a very light weight "replacement" for a netbook in "gone on vacation" mode where you just need to read a bit of email and surf the internet a bit. Not clear to me that it makes sense to buy this "Android" device compared to other "Android" devices. Like the B&N Nook the "Andoidtness" is pretty hidden. It will be curious to see what hacks and sideloading techniques people will develop to help unlock its full potential.