This is just FYI. I figured that this audience might be interested in following the ongoing ebook reader price wars. Kindle was recently dropped to $179 to match the nook pricing. And lower prices from other readers are on their way soon. The following from http://is.gd/cZjtm or if you prefer longer links http://www.prnewswire.com/news-releases/borders-offers-best-ereader-values-o... "ANN ARBOR, Mich., June 22 /PRNewswire/ -- Borders Group, Inc. (NYSE: BGP <http://studio-5.financialcontent.com/prnews?Page=Quote&Ticker=BGP>) today announced that the Kobo eReader will now be bundled with a $20 Borders gift card, and double Borders Bucks that can be used towards a future Borders purchase. At $149.99 the Kobo is among the lowest priced eReaders available, and bundled with the gift card, delivers the best eBooks value available today." "According to consumer research conducted by the Boston Consulting Group, high prices continue to be a barrier to eReader adoption, despite significant interest in purchasing over the next few years. The same research has identified the consumer sweet spot for eReader cost between $100 and $150. The Kobo eReader ($149), which also comes with 100 free titles, and the Libre eBook Reader Pro ($119) both fall within this sweet spot, positioning Borders for strong consumer adoption and market penetration."